New figures from foiling specialist, Foilex, highlight the increasing importance of aesthetics in the window replacement market as sales for coloured and decorative profile soar.
According to findings by the lamination specialist, sales of colour profiles have quadrupled over the past twelve months, reflecting market demand for increased choice of colours, for example greys, greens and black, and finishes such as white wood grain.
Richard Morris, general manager, Foilex said: “Traditionally the most popular foil finishes are wood effect such as mahogany, oak and rosewood. However, demand for colours, such as Heritage Green, is now gaining popularity.
“This reflects the changing nature of market. As more customers demand a wider choice of colours and finishes, new opportunities are being generated.
“Installers and fabricators are starting to recognise that bringing colour to the market can give them an edge and as a foiling specialist, our direct service can to help them achieve this independently. In addition, the direct service allows fabricators and installers the opportunity to put their mark on projects using foiled rather than spray finishes.”
With more than a decade of experience, Foilex, part of the Epwin Group, has the capability to foil almost every PVC-U profile type available, including a diverse range of PVC-U and cellular products plus aluminium and wood. Not only can flat panels up to 850mm wide be foiled in a wide choice of finishes but in virtually any colour required.
Foilex has invested significantly in a direct service, particularly Foilexpress which is designed to meet increasing demand for a faster turnaround on foiling non-standard finishes and smaller product quantities. The advanced service can produce short runs, from six up to 500 metre batches, in a seven or nine day turnaround.
Richard said: “The increase in the demand for colour in the market has meant that all fabricators and installers, from small to super size, need a reliable, efficient foiling expert that can offer the support they need to make their products stand out.
“More and more, we’re seeing fabricators and installers take advantage of this trend and offer a range of finishes and colours. This can not only increase their business, generate leads and but maximise their margins too”